Sun, 21 December 2014
297: HOPE Katz Gibbs of Be Inkandescent: Helps Entrepreneurs Get More Visibility Using Clever Business Strategies
Hope Katz Gibbs, journalist, publicist, author, and entrepreneur, started her career as a newspaper and magazine reporter after graduating from the University of Pennsylvania in 1986. She has written for and won awards for articles published in The Washington Post, USA Today, Costco’s Connection, and dozens more.
Hope got into the PR business in 2001, and in 2008 incorporated The Inkandescent Group, LLC, which includes the company’s flagship magazine, BeInkandescent.com, a speakers bureau, radio network, TV production company, and her project to spotlight inkandescent women: TrulyAmazingWomen.com.
In 2014, Hope launched the Inkandescent Publishing Company, which on Aug. 18 released her new book, “PR Rules: The Playbook,” available on amazon and at www.PRRulesPlaybook.com