Tue, 17 February 2015
355: KIM Kaupe And BRITTANY Hobak of Zinepak: Connecting Top Brands And Entertainers With Their Fans
KIM Kaupe, together with BRITTANY Hodak, who met while working at a New York City ad agency, founded ZinePak in 2011. The pair bonded over their love of marketing and branding, but felt there was a need in the marketplace for engaging pop-culture content that connected top brands and entertainers with their fans in a more memorable way.
With Brittany’s background in music and Kim’s in publishing, the two joined forces to create a new kind of company that combined everything they loved, and ZinePak was born!
ZinePak quickly evolved from an idea into a multi-million dollar company with ten full-time employees and two-dozen freelancers, garnering acclaim from media outlets ranging from The Wall Street Journal to Forbes and landing Brittany and Kim on Advertising Age’s 2013 40 Under 40 list along the way.